In Indonesia, people are still not aware of food waste and do not understand how to process food into compost. Food waste is a world pr...
In Indonesia, people are still not aware of food waste and do not understand how to process food into compost. Food waste is a world problem 1.3 billion tons of food is wasted. Every day as many as 870 million people in the world suffer from hunger. According to data, FAO food that is wasted also harms the world economy, $ 750 billion / IDR 8.5 trillion per year. Food waste also has a negative impact on air scarcity, land, biological damage and climate change and global warming.
If this problem continues to be ignored, then this bad habit will be sustainable in children because they are the biggest food waste producers in the school. In addition, in the learning process at school they still lack compost education from food waste and food waste managed by the government is not optimal. In fact, food waste can still be found in school cafes. For that we need creative strategies such as social campaigns that are interesting and interesting messages that are communicated to the planning stage and are expected to be a solution that can change society.
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| Foodwaste into compost campaign in Padang, Photo by Rudi |
If this problem continues to be ignored, then this bad habit will be sustainable in children because they are the biggest food waste producers in the school. In addition, in the learning process at school they still lack compost education from food waste and food waste managed by the government is not optimal. In fact, food waste can still be found in school cafes. For that we need creative strategies such as social campaigns that are interesting and interesting messages that are communicated to the planning stage and are expected to be a solution that can change society.
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| Foodwaste into compost campaign in Padangpanjang, Photo by Rudi 2018 |
From this data, the graduate student of the Padangpanjang Indonesian Art Institute named M. Rudi Kurniawan approved a social campaign for elementary school children about food waste into compost. He is also a multi-skill designer with a focus on the environment and human center design that supports creating local content that spreads throughout the world. Its graphic artwork has been published in several national and international magazines: niutuku.com (China) online art magazine, bitfuul.com (United Arab Emirates) art magazine, playcrew.ch art magazine (Switzerland), GFL Magazine, Warholl Magazine and Magazine Dashcore (Indonesia), and PixelArts Magazine (Romania). According to Rudi, education for children is better because also early age and also children can increase parents at home. Food waste campaign for elementary school children at SD 04 Padangpanjang, Indonesia. This unique campaign uses a video tagline that has a viral "telolet om" to "om compost om". According to Rudi, the usage tagline is easier to understand by the target because it already exists in the target memory and because this campaign is based online. The campaign was also exhibited at the Indonesian Institute of Arts in the Catalyst of Padangpanjang 2018 and also broadcast on Videotron in Indonesia.
For more information detail please visit website : https://letscompost.me/index.html
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